Brand of Brothers

Did you know that 52% of California’s male inmates have been in the foster system? Unfortunately, this is no coincidence. At age 18, foster youth are exited from the foster system, often with little to no monetary or familial support. Sadly, many resort to illegal measures in order to survive. Fortunately, in San Diego there are organizations out there who are teaching these young men to self-advocate and be successful, contributing members to our city.


In order to strengthen these efforts, The Junior League of San Diego, along with their community partners, has developed the Brand of Brothers resource event, where young men meet with potential employers, “shop” for suits and interview clothing, receive haircuts, get legal advice, and enjoy a supportive and encouraging environment. The event also includes complimentary lunch and empowering entertainment. This annual wellness fair is the first of its kind. Prior to Brand of Brothers, San Diego had never hosted an event of this magnitude, solely serving male transitional aged foster youth.

On February 23rd the Junior League of San Diego hosted the first Brand of Brothers for TAY Men in our community at The Waterfront Park. Over 80 young TAY men attended the event. They were entertained by Gill Sotu and inspired by Dairrick Hodges. They were pampered with free haircuts and hygiene kit backpacks, received professional and casual clothing as well as counseling in career, mental health, sex/family planning and housing. The event was a big success and we thank the following community partners: Think Dignity, Urban Street Angels, Sea World San Diego, San Diego Urban Beats, SDYS Outreach, Scissorhandz Barbershop – Inside Famart, Project Aware, County of San Diego Parks and Recreation, Barrios Tacos, Churros “El Tigre”, Transit San Diego.